1 through December, some “O Tannenpalm” viewers have literally grown up watching the commercial-and now buy the beer to go with it. In an environment where Bud Light’s ”Dilly Dilly” tries to catch lightning in a bottle or Coors Light revamps itself to capitalize on its cold credentials, the three-decade run of this singular Corona ad is an outlier. The ad, made for an estimated $50,000 almost 30 years ago, has been running untouched since 1990. The cameraman was petrified, so we promised him he could go out there and set up the shot, and then escape.”ĭespite nature’s threat of a potentially violent end from the scaled habitants of Mexico’s Yucatan region, Corona Extra’s ”O Tannenpalm” commercial didn’t just get completed-it became an iconic staple of holiday TV programming. “So we had to have alligator wranglers scoop the alligators and keep them out of the way. “What you don't see in the commercial, though, is that the area that we were working in was really marshy and, as a result, there were alligators swimming right where we wanted to put the camera,” Mike Rogers, a retired advertising executive with Campbell Mithun Esty and creator of the longest-running beer commercial explains in a 2015 anniversary video. Big plays, smart moves, and otherwise curious indicators of beer's possible future.
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